Digby Edgely Fronts our Autumn/Winter 2024 Campaign

This Autumn/Winter 2024, we are thrilled to announce that Digby Edgley, renowned fashion influencer and former star of Made in Chelsea, is the face of our latest campaign. As an emerging actor and digital personality with a strong social media presence, Digby is the perfect embodiment of contemporary British style and sophistication.

With an impressive Instagram following of 219K, Digby has made a seamless transition from reality television to the forefront of fashion and brand promotion. His effortlessly cool aesthetic and London-born charm make him the ideal ambassador for our hero piece this season, the Spitalfield Raincoat.

Designed to withstand unpredictable autumn weather while maintaining a sharp, tailored silhouette, the Spitalfield Raincoat is the ultimate rainwear essential. Crafted from high-performance, water-resistant materials and featuring a timeless design, this coat is made for those who navigate the city with confidence and style.

“Partnering with Digby Edgley for this campaign was a natural choice,” says Sue Tighe, at Guards London. “His refined yet contemporary fashion sense aligns perfectly with our vision for the season—practicality meets modern elegance.”

The campaign captures the essence of urban sophistication. Whether braving a sudden downpour or layering up for crisp autumn days, the Spitalfield Raincoat proves to be the must-have piece for AW24.

Stay tuned for exclusive behind-the-scenes content and styling inspiration from Digby himself by following us on Instagram at @guardslondon.

Check out all of the Digby x Guards London Autumn-Winter 2024 Collection here.