Journal

The Guards London Womenswear Outerwear Collection ‘Timeless’

The Guards London Womenswear Outerwear Collecti...

This Autumn-Winter, Guards London unveils "Timeless," an outerwear collection designed for the modern woman. Focusing on elegance, versatility, and practicality, the collection offers a balance of classic and contemporary styles....

The Guards London Womenswear Outerwear Collecti...

This Autumn-Winter, Guards London unveils "Timeless," an outerwear collection designed for the modern woman. Focusing on elegance, versatility, and practicality, the collection offers a balance of classic and contemporary styles....

Guards London Autumn/Winter 2025 Collection Showing at Fitzroy Square

Guards London Autumn/Winter 2025 Collection Sho...

Guards London is proud to present its Autumn/Winter 2025 collection at the prestigious Fitzroy Square, London. This exclusive showcase highlights our latest range of timeless outerwear, crafted with the finest...

Guards London Autumn/Winter 2025 Collection Sho...

Guards London is proud to present its Autumn/Winter 2025 collection at the prestigious Fitzroy Square, London. This exclusive showcase highlights our latest range of timeless outerwear, crafted with the finest...

Guards London Autumn/Winter 2025 Fashion Shoot at Shutterhouse Studios

Guards London Autumn/Winter 2025 Fashion Shoot ...

Guards London, renowned for its signature British outerwear, has unveiled its Autumn/Winter 2025 collection with an exclusive fashion shoot at Shutterhouse Studios in North London. This season’s campaign was captured in the Arthouse Studio, a space known...

Guards London Autumn/Winter 2025 Fashion Shoot ...

Guards London, renowned for its signature British outerwear, has unveiled its Autumn/Winter 2025 collection with an exclusive fashion shoot at Shutterhouse Studios in North London. This season’s campaign was captured in the Arthouse Studio, a space known...

Digby Edgely Fronts our Autumn/Winter 2024 Campaign

Digby Edgely Fronts our Autumn/Winter 2024 Camp...

This Autumn/Winter 2024, we are thrilled to announce that Digby Edgley, renowned fashion influencer and former star of Made in Chelsea, is the face of our latest campaign. As an...

Digby Edgely Fronts our Autumn/Winter 2024 Camp...

This Autumn/Winter 2024, we are thrilled to announce that Digby Edgley, renowned fashion influencer and former star of Made in Chelsea, is the face of our latest campaign. As an...

Embracing Sustainability: A Look At Guards London’s Sustainable History

Embracing Sustainability: A Look At Guards Lond...

In an era where sustainability has become a global priority, and in an industry plagued by disposable trends and fast fashion practices, we are striving to incorporate eco-friendly practices into...

Embracing Sustainability: A Look At Guards Lond...

In an era where sustainability has become a global priority, and in an industry plagued by disposable trends and fast fashion practices, we are striving to incorporate eco-friendly practices into...

Guards London x Preworn

Guards London x Preworn

We are thrilled to announce an exciting collaboration between Guards London and Preworn, the UK’s largest second-hand clothing company. This partnership brings together two companies with a shared vision for...

Guards London x Preworn

We are thrilled to announce an exciting collaboration between Guards London and Preworn, the UK’s largest second-hand clothing company. This partnership brings together two companies with a shared vision for...